Our client leads the oil and gas industry in diverse oilfield services across the US, including wireline, coil tubing, well tests and flowback operations, nitrogen services, and frac stacks and rentals.
After acquiring eight energy service businesses, our client faced the complex challenge of consolidating them into a single, unified business structure. They came to us with activity everywhere but data nowhere—lacking critical visibility that led to mounting revenue collection problems and operational pain points.
These challenges were costing the company significantly. Their Days Sales Outstanding (DSO), or the average amount of time it took them to collect payment after a sale, exceeded 200 days—threatening both their cash flow and their future. They needed to solve this visibility problem and take control of their operational data for these acquisitions to be successful.
Our client needed centralized data intelligence: a single, unified home for reliable, real-time data from every business unit. But not just any home would do: we knew they required technology built for the energy sector, and flexible for future growth.
First, our team conducted a comprehensive technology assessment to select the best possible platform for the job. We chose ServiceMax FieldFX for its native Salesforce integration and robust field operational capabilities across diverse oil and gas service lines.
We deployed the solution across all 8 business units simultaneously to ensure consistent data structure and reporting capabilities. Then, we customized workflows for each unit’s specific operational requirements, from well testing operations to wireline services.
Once the data structures and workflows were ready, we integrated them all into a unified data dashboard. The solution captured real-time data from field operations across every service line—supplying executive leadership with unrivaled visibility and control.
To set them up for success, we worked closely with the entire organization—from the CFO to ground-level field operators—to train them on the new system. Client enablement is crucial to our process at Narrowstack, as it drives adoption and consistent use of your new solution.
The implementation delivered transformative results for our client. With improvements across all key performance indicators, this digital transformation directly enabled the successful consolidation of their 8 acquisitions while positioning the company for scalable, profitable growth.
This 70% improvement represents a significantly enhanced cash flow management critical to the acquisition strategy and their business as a whole.
An estimated 88% visibility over all asset purchases across the 8 business units and their diverse service lines transformed this client’s budget control and financial planning capabilities.
Starting from zero, this 180-degree shift changed the game for their operations. Real-time tracking and reporting for field personnel and asset utilization across service lines unlocked powerful data-driven resource allocation and strategic planning.
The DSO improvement alone generated substantial working capital improvements, while enhanced asset visibility eliminated budget overruns and uncontrolled spending, putting the power of proactive revenue generation in their hands.
Want to transform your visibility gaps into invaluable business intelligence? Schedule a free consultation with our team of experts today.
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